AI visibility · SEO · GEO
Make any expertise legible.
To search — and to the AI that now answers for it. I turn real expertise the index and the models can’t yet read into rankings, citations, and recommendations, through entities and structured data, done by hand.
Full audit — €1,300, delivered in 21 days.
Perast · Photograph: Astrallae Litora
Being found is technical. Being trusted is not. I do both.
Generative engines don’t rank ten links — they choose who to name. My work makes your expertise machine-readable, verifiable, and quotable, so search and the answer engines return you, not a competitor. No black box: entity and structured-data work done by hand, with a clear account of what changed and why.
Where this applies
The method is universal — here is where it is sharpest.
Luxury real estate
Buyers search by lifestyle and increasingly ask an AI. Make your properties and practice the answer.
See real-estate work → 02Editorial & culture
Serious writing about places and institutions, structured so search and AI recognise it as a source.
See editorial work → 03Legal & professional
Deep expertise the index has never properly seen — made readable, attributable, and citable.
See legal work →The method
I connect entities, so machines can read you.
Search and the models don’t reward pages; they reward clarity about who you are and what you know. Four things, worked together:
Machine-readable foundations
Clean crawlability and a real entity graph in JSON-LD, so retrievers can read who you are.
Entity & authority
Become a recognised entity, linked and consistent, so models tie your name to your category.
Content that gets quoted
Structure the passages an answer engine actually extracts, so your words are the ones it cites.
Across every engine
Tuned for ChatGPT, Google AI Overviews, Claude, and Perplexity — each reads and cites differently.
A more personal consultancy
Nikola Radulović
I run Visibility Haus alone — which is the point: you work with the person doing the work, not an account manager.
I also edit Astrallae Litora, a journal documenting architecture and place along the Adriatic coast. Background across search, real estate, and language; I work in Serbian, English, and German.
No black box: the entity and structured-data work is done by hand, with a clear account of what I changed and why.
Proof, not claims
From invisible to found.
A real, anonymised example: an ultra-luxury real estate brand on the Adriatic — strong in the room, unranked on the page. Over one engagement, the same expertise clients already trusted became something search and AI could read and return.
Google Search Console, organic performance on an anonymised client project. Figures shown as recorded.
A project of my own
Astrallae Litora
An independent editorial journal I founded and edit, on the architecture, places, and life of the Adriatic coast — the standard I hold my own work to: careful, documented, true to the subject.
The same instinct runs through Visibility Haus: making something legible to a reader and making it legible to search and AI are, in the end, one discipline. Astrallae Litora is editorially its own — linked to Visibility Haus, not folded into it. The Perast photograph above is from the journal.
A low-friction next step
Start with a free snapshot.
Send me your site. I’ll show you where you’re invisible to search and AI, and what to fix first — useful even if we never work together.
Scope, delivery, and first step, stated plainly: priority fixes, one quick win, and a clear plan for search and AI.